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Company Spotlight

Irresistible Pound Cakes

Meet Tracey West of Tracey West Irresistible Pound Cakes, in Atlanta, Georgia.

Irresistible Pound Cakes specializes in Southern-style pound cake, in six flavors and two sizes.

“Irresistible Pound Cakes began with a treasured family recipe from my Aunt Ola — too special to keep to myself,” said Tracey, adding, “For years, scaling my business has been a significant challenge, preventing me from reaching the next level.” Through her participation in the Georgia Tech Food and Beverage Accelerator, she hopes to gain the knowledge and support to do just that.